When I started in product management, there were no resources for learning product management.
To help new product managers avoid that struggle, for years I’ve been providing that “secret” information in my blog and podcast. And now I’ve finally made TheSecret Product Manager Handbook for real! It’s crammed full of all the things I wish someone had told me when I started.
In The Secret Product Manager Handbook you’ll learn:
What will make people love your product – it’s not about how “good” the product is!
How to get the very best from your developers.
The 5-word phrase that can accelerate sales and marketing.
The best ways to talk to executives and customers about what you’re building.
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What Readers Are Saying
Actionable
I’ve already taken action on some of the guidance in the book (related to the chapter 'The Business Value of Product Management'). I feel the author has lived through and developed these insights.
Richmond Wheeler ,
Product Manager
From an engineer-turned-product manager
The summary of product management - identify market problems, guide the creation of solutions to those problems, and take the solutions to market - is powerful. As a former engineer, it’s especially important to be reminded of the third point.
Francisco Licea ,
Product Manager
Unique, concise
I think the book is perfect for junior product managers. It’s unique in that it covers wide range of topics while remaining concise. And the takeaways at the end of the chapters are a nice touch.
Pavel Koperdowski ,
Product Manager, Centra
Clear and smart
The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read.
Luca Candela ,
VP Product Management
If You’re a Product Manager, You Need This Book
This book is all about you and helping you transform your product management skills.
About you delivering critical, winning applications and products that change your customers’ lives, month in and month out.
You’ll learn the fundamental activities to become a more confident, more successful, highly respected (and wealthier) product manager.
It’s all the information I wish someone had given me when I started! You’ll learn: • The real reason people choose to buy a product – it’s not about how “good” the product is! • How to get the very best from your developers. • The 5-word phrase that can accelerate sales and marketing. • The best ways to talk to executives and customers about what you’re building.
This book is all about you and helping you transform your product management skills.
About you delivering critical, winning applications and products that change your customers’ lives, month in and month out.
You’ll learn the fundamental activities to become a more confident, more successful, highly respected (and wealthier) product manager.