Products, in the most general sense, are solutions to problems. Problems that your prospective customers have, that are not solved yet, or not solved well.
So the fundamental goal of the product management organization is to find problems that aren’t solved and that make sense for us to build, to drive the creation of those solutions, and then take them to market.
The first part of product management is finding those problems and validating that they are worth solving.
The second main activity of product management – and typically the one that takes the most time and effort – is guiding the creation of a solution to one of these problems. The product manager doesn’t create the solution themselves – they work through a team, typically of developers in the case of software.
The final part of product management is “go-to-market” – ensuring that prospective customers become customers. Because a product is only truly successful to the degree that it has customers.
Your host and author, Nils Davis, is a long-time product manager, consultant, trainer, and coach. He is the author of The Secret Product Manager Handbook, many blog posts, a series of video trainings on product management, and the occasional grilled pizza.
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