The Secret Product Manager Handbook
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2015 Year In Review – Hardcore Product Management

A look back at my blog over 2015 – there’s a lot of meaty content, all hardcore product management-related.

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Interview With Hubert Palan, CEO of ProductBoard, Part 2 – Podcast Season 2, Episode 2

In this wide-ranging interview, we discuss Hubert Palan’s background, how he moved into product management, his career at Good Data, where he was the VP of Product, and his decision to leave Good and start ProductBoard, a new solution for product managers.

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Interview With Hubert Palan, CEO of ProductBoard – Podcast Season 2, Episode 2

In this wide-ranging interview, we discuss Hubert Palan’s background, how he moved into product management, his career at Good Data, where he was the VP of Product, and his decision to leave Good and start ProductBoard, a new solution for product managers.

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All The Responsibility None Of The Authority Podcast – Season 2 Is Here!

Intro episode for Season 2 of All The Responsibility, None of The Authority, the podcast for product managers, product marketers, innovators, and entrepreneurs who want to be more effective and more successful creating and selling products.

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What Does A Product Manager Do?

When someone asks you in the future “What does a product manager do?,” instead of saying “he or she is the CEO of the product,” you can say they: Find a market problem (and validate it) Create a solution to the problem Take it to market Wait a sec! That seems simple, almost like something Read More

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What Is Marketing, To Product Managers?

As the product manager, you are responsible for the value proposition, the segmentation, the competitive differentiation, and the benefits/features. Marketing gets to use that stuff, polish it, and execute against it, but they don’t create it.

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Product Roadmap Best Practices: How To Share A Roadmap Without Driving Into A Ditch

Sharing a product roadmap can be very dangerous for the product manager! Here are 3 best practices for reducing the risk of presenting your future plans.

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5 Ways Product Managers Can Make More Money

Our job as product managers is not to “make products” but to create solutions to market problems that people will buy. There’s only one reason people buy business software – to solve business problems. And there are only five ways to sell more of it.

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Driving Sales Engagement With Emotionally Compelling Stories – Podcast Episode 8

A good way to reach your prospect’s emotional brain and convince it that your product is the best and the one they should buy, is to use emotionally engaging quotes and stories from customers. And what makes a quote emotionally engaging is if it talks about how the customer achieved a personal goal using your product.

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Finding goo problems to solve is the most important thing you can do to make money

Finding and Validating Market Problems – Key Themes

For the past few posts I’ve been beating the drum on “finding and validating market problems.” Market discovery – to find problems worth solving – is the most important thing that product managers do if they want to make a lot of money. I gave you an explanation of why it’s so important, a self-assessment, Read More

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