The Secret Product Manager Handbook
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Gamification Summit 2012 San Francisco – Day 1

A few notes and observations about the first day of my first Gamification Summit 2012 in San Francisco. Overall, this was a great day – I met quite a few people, heard quite a few good presentations, and started to get a sense of what’s going on in the gamification world right now. The conference Read More

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Gamification of Enterprise Applications – Applying Gabe Zichermann’s Six Rules of Gamification

In my first post in this series I discussed some of the issues that enterprise applications have from a usability and engagement standpoint, as well as the key fact that the users of these apps are inclined to be motivated, both intrinsically and extrinsically, to use them. In the second post, I described an enterprise Read More

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Gamifying Enterprise Applications – An Example To Work From

As I wade into what can be abstract ideas about gamifying enterprise apps, I think it will help to make them more concrete with some examples from a product I’m intimately familiar with, Accept360. This is the product for which I’m the product manager, and believe me, as a daily user of my own product, Read More

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Gamifying Enterprise Apps – Fun or Engaging? (Part 1)

Yesterday I read The Future of Enterprise Software Will be Fun and Productive by Michael Wu, Principal Scientist at Lithium and a gamification guru. He focused on “adoption” as the key metric to improve in his example of CRM, his example of an enterprise app (understandably so, since Lithium’s primary product is a social CRM Read More

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What Comes After Google Glass? (Part 2)

Yesterday I posted about how reading might change in a world where all our interactions are mediated by an augmented reality device like Google Glass. But I also mentioned some potential pitfalls, and in this post I’ll discuss them, as well as some ideas for avoiding them. Reading “Out There” I see a number of Read More

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Product Management Rules of Thumb 3: It Has To Work

Your Product Has a Job – It Better Do It I just subscribed (again) to Mark Hurst’s “Good Experience” newsletter. He dropped me an email the other day asking how I’d heard about the list (I don’t remember, actually) and why I subscribed. As I wrote out my response, I thought it would be something Read More

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What Comes After Google Glass? (Part 1)

Some Thoughts On The Future of Reading Like any good technologist, I’m very interested in the future. I’m waiting anxiously to hear what Tim Cook will say this week at the Apple Worldwide Developer Conference, of course, but for this post I’m going to look a bit farther in the future. Google Glass has been Read More

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How to Prioritize: Top 6 Prioritization Techniques

6 powerful techniques for product feature prioritization – some of which you haven’t heard of!

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Product Management Rules of Thumb 2: The Three Boxes Rule

New Products Improve Processes Earlier I mentioned one of the rules of thumb I use as a product manager to help me assess whether a product idea is worth pursuing – what I call the “order of magnitude” rule of thumb (in short, your product needs to offer an order of magnitude improvement over the Read More

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Product Management Rules of Thumb 1: The “Order of Magnitude” Rule

One of the problems we product managers face is that there are lots of interesting technologies and product ideas, but not many that can be successful in the market. I like to use the “order of magnitude” rule of thumb as a test to help determine if a new product has any chance of being Read More

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