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Category Archives for "Mental models"

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

In some earlier articles and in a talk I gave at a local product management meetup, I’ve shared about the importance of having a toolkit of mental models. They help with decision making, problem solving, communication, plus every other thing we do as product managers. As an exercise for myself, I decided to take a Read More

9 The Value Inequality – The Real Meaning Of “Customer Value”

Cost Plus Pricing = No Good People sometimes ask me “how should I price my product?” so I Googled it. I found a LOT of blog posts about pricing. A surprising number recommend “cost plus” pricing. How much does it cost to make your product? How much do you have to sell it for to Read More

Mental Models for Product Managers – Part 2

In part 1 I introduced mental models and some reasons they are important. And I provided a few “general purpose” examples. In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key Read More

Mental Models for Product Managers – Part 1

The importance of mental models There’s been an explosion – at least in my feed – of folks talking about the importance of having a lot of good mental models to help you make better decisions. A lot of this goes back to a talk by Charlie Munger at USC Business School in 1994. He’s Read More