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  • Category: Mental models

Mental models, Go-to-market, Product Management

Mental Models Applied: Using A 2×2 Chart For Handling Competitive Objections

In some earlier articles and in a talk I gave at a local product ...

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Building Solutions, Mental models, Product Management

The Value Inequality – The Real Meaning Of “Customer Value”

Cost Plus Pricing = No Good You must balance value versus (multiple) costs to ...

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Mental models, Product Management, Skills, Tools

Mental Models for Product Managers – Part 2

In part 1 I introduced mental models and some reasons they are important. And ...

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Mental models, Product Management, Skills, Tools

Mental Models for Product Managers – Part 1

The importance of mental models Model of the brain – in yarn (CC 2.0 ...

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