The Secret Product Manager Handbook site provides tools, information, and mental models for product managers, product marketers, and other innovators to help you:
If you're a product manager and innovator, you're driven to create value in the world.
The more tools and mental models you have to help you create value, the better.
Whether you are an experienced product manager, just starting out, or one of our important colleagues in the process of creating and getting value to market (like a product marketer or a salesperson), there’s great material on this site for you.
This site includes new ideas and approaches you won't see elsewhere that I've developed over my years of experience as a product manager and as a vendor of product management tools.
This site is based on a simple framework to describe and capture the activities that we do as product managers. I call it the Secret Product Management Framwork, because I was the first person to write it down in this form (although these ideas have always been the driving criteria behind successful products).
No one buys a product that doesn’t solve an important, urgent problem or address a compelling need or desire.
We shouldn't think of our products as "products" but as "solutions to important problems."
Our most important job is finding these problems and validating they are worth solving.
We then have to build solutions to those problems.
We do this by working with our development, design, and engineering teams. What do they need from us to be successful?
How can we get our solutions to market fast? Fast enough to beat competitors? Fast enough so we can learn quickly?
Our solution, no matter how well it solves a market problem, won't be successful if the right prospects don't find it, and don't understand that it's their best alternative for solving their problems.
Product management knows the ideal prospect, their characteristics, their industries, how they're solving the problems now, and how their lack of a good solution is causing them pain.
Finding market problems and validating that they are worth solving is critical for our and our company's success. Here are a few key articles on the subject:
See the Finding Market Problems category page for all the related articles.
Our customers only care about our product to the degree it gets them out of a jam. Lets them achieve an important outcome. Solves a problem. Fixes a broken situation. Takes the pressure off.
See the Building Solutions category page for all the related articles.
All the information product management has about the problem, the ideal customer segment, the positioning, and competition - in short, all our product knowledge - is critical for the success of the Sales and Marketing teams. How do we make sure they have what they need?
See the Go To Market category page for all the related articles.
When I started in product management, there were no resources for learning product management.
(And now you can get a lot of my best material in the Kindle or paperback version of The Secret Product Manager Handbook - a real book! It’s crammed full of all the things I wish someone had told me when I started.)
You can also check out the podcast - All The Responsibility, None Of The Authority - where I share a lot more secrets about product management, product marketing, innovation, and entrepreneurship.
Want to be sure to get notified when I release my next article, podcast episode, or video? Then sign up below to join my list of Secret Product Manager Handbook insiders. You'll receive email notifications whenever I release new content plus you'll get access to insiders-only updates that aren't published on the site!