Uncover and Master The Secrets of Product Management 


Frameworks, Tools, and Mental Models To Accelerate and Excel

This site provides frameworks, tools, and mental models to help you:

  • Create more value in the world.
  • Enjoy the fruits of creating successful products - the sense of accomplishment, the respect of your peers and customers, and the earning power of a top performer.
  • Master the product management process, from finding market problems, to creating amazing solutions, to taking those solutions to market.

A Powerful Product Management Framework

 With the information and guidance on this site, you will:

This site includes new ideas and approaches you won't see elsewhere that I've developed over my years of experience as a product manager and as a vendor of product management tools.

Whether you are an experienced product manager, or just starting out, there’s great material on this site for you.

(And if you're one of our great  colleagues from product marketing and sales you'll find a ton of great information here as well,)

The Secret Product Management Framework

This site is structured around a simple product management framework to describe and capture the activities that we do as product managers. I call it the Secret Product Management Framework, because I was the first person to write it down in this form. But these ideas have always been the driving criteria behind successful products. 

Find and Validate Market Problems

No one buys a product that doesn’t solve an important, urgent problem or address a compelling need or desire. 

We shouldn't think of our products as "products" but as "solutions to important problems."

Our most important job is finding these problems and validating they are worth solving.

Drive the Creation of Solutions

We then have to build solutions to those problems. 

We do this by working with our development, design, and engineering teams. What do they need from us to be successful?

How can we get our solutions to market fast? Fast enough to beat competitors? Fast enough so we can learn quickly?

Take the Solutions to Market

Our solution, no matter how well it solves a market problem, won't be successful if the right prospects don't find it, and don't understand that it's their best alternative for solving their problems.

Product management knows the ideal prospect, their characteristics, their industries, how they're solving the problems now, and how their lack of a good solution is causing them pain. 

Hi, I'm Nils Davis

When I started in product management, there were no resources for learning product management.

To help new product managers avoid that struggle, for years I’ve been providing that “secret” information in this website, my podcast, and YouTube channel

(And now you can get a lot of my best material in the Kindle or paperback version of The Secret Product Manager Handbook - a real book! It’s crammed full of all the things I wish someone had told me when I started.)

You can also check out  The Secrets of Product Management  podcast where I share a lot more secrets about product management, product marketing, innovation, and entrepreneurship. 

Nils Davis

Author of 
The Secret Product Manager Handbook

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