Are you driven to create value in the world?
Do you want to enjoy the fruits of creating successful products - the sense of accomplishment, the respect of your peers and customers, and the earning power of a top performer?
To be successful, you need to master the product management process, from finding market problems, to creating amazing solutions, to taking those solutions to market.
And you need the tools, strategies, and mental models that great product managers use to create more value and get it to market fast.
The Secret Product Manager Handbook site provides those tools and mental models. With the information and guidance on this site, you will:
This site includes new ideas and approaches you won't see elsewhere that I've developed over my years of experience as a product manager and as a vendor of product management tools.
Whether you are an experienced product manager, or just starting out, there’s great material on this site for you.
(And if you're one of our great colleagues from product marketing and sales you'll find a ton of great information here as well,)
This site is structured around a simple product management framework to describe and capture the activities that we do as product managers. I call it the Secret Product Management Framework, because I was the first person to write it down in this form. But these ideas have always been the driving criteria behind successful products.
No one buys a product that doesn’t solve an important, urgent problem or address a compelling need or desire.
We shouldn't think of our products as "products" but as "solutions to important problems."
Our most important job is finding these problems and validating they are worth solving.
We then have to build solutions to those problems.
We do this by working with our development, design, and engineering teams. What do they need from us to be successful?
How can we get our solutions to market fast? Fast enough to beat competitors? Fast enough so we can learn quickly?
Our solution, no matter how well it solves a market problem, won't be successful if the right prospects don't find it, and don't understand that it's their best alternative for solving their problems.
Product management knows the ideal prospect, their characteristics, their industries, how they're solving the problems now, and how their lack of a good solution is causing them pain.
See the Finding Market Problems category page for all the related articles.
When I started in product management, there were no resources for learning product management.
(And now you can get a lot of my best material in the Kindle or paperback version of The Secret Product Manager Handbook - a real book! It’s crammed full of all the things I wish someone had told me when I started.)
You can also check out the podcast - All The Responsibility, None Of The Authority - where I share a lot more secrets about product management, product marketing, innovation, and entrepreneurship.
Want to be sure to get notified when I release my next article, podcast episode, or video? Then sign up below to join my list of Secret Product Manager Handbook insiders. You'll receive email notifications whenever I release new content plus you'll get access to insiders-only updates that aren't published on the site!