Master The Fundamental Product Manager Skills and Techniques!
The Frameworks, Tools, and Mental Models That Will Guarantee Product Success... and Accelerate Your Career!
This site is 100% focused on giving you the product manager skills, techniques, tools, frameworks, and mental models you need to:
- Create more value in the world.
- Enjoy the fruits of creating successful products - the sense of accomplishment, the respect of your peers and customers, and the earning power of a top performer.
- Master the product management process, from finding market problems, to creating amazing solutions, to taking those solutions to market.
A Powerful Product Management Framework Is The Foundation Of Your Product Manager Skills
With the information and guidance on this site, you will:
This site includes new ideas and approaches you won't see elsewhere that I've developed over my years of experience as a product manager and as a vendor of product management tools.
Whether you are an experienced product manager, or just starting out, there’s great material on this site for you.
(And if you're one of our great colleagues from product marketing and sales you'll find a ton of great information here as well,)
The Secret Product Management Framework
This site is structured around a simple framework for thiking about and using your product manager skills. It describes and captures the activities that we do as product managers.
It's called the Secret Product Management Framework, because until I wrote it down it was secret!But these ideas have always been the driving criteria behind successful products.
Find and Validate Market Problems
No one buys a product that doesn’t solve an important, urgent problem or address a compelling need or desire.
Don't think of your products as "products" but as "solutions to important problems."
Your most important job is finding these problems and validating they are worth solving.
Drive the Creation of Solutions
You then have to build solutions to those problems.
You do this by working with your development, design, and engineering teams. What do they need from you to be successful?
How can you get our solutions to market fast? Fast enough to beat competitors? Fast enough so you can learn quickly?
Take the Solutions to Market
Your solution, no matter how well it solves a market problem, won't be successful if the right prospects don't find it, and don't understand that it's their best alternative for solving their problems.
You, the product manager, know the ideal prospect, their characteristics, their industries, how they're solving the problems now, and how their lack of a good solution is causing them pain.
Read These Key Articles on Finding Market Problems
See the Finding Market Problems category page for all the related articles.
What You Need To Know About Creating Solutions
See the Building Solutions category page for all the related articles.
Finding and Persuading Prospects To Become Customers
See the Go To Market category page for all the related articles.
Hi, I'm Nils Davis
When I started in product management, there were no resources for learning product management.
(And now you can get a lot of my best material in the Kindle or paperback version of The Secret Product Manager Handbook - a real book! It’s crammed full of all the things I wish someone had told me when I started.)
You can also check out The Secrets of Product Management podcast where I share a lot more secrets about product management, product marketing, innovation, and entrepreneurship.
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