How does the market find out we have a solution?
How do we find the people who need our solution?
How do we convince them our solution is their best choice?
The features and functions in our product are there to solve problems. The problems are what prospects care about.
Part of our job on the product team is not just to deliver the features, but to help Marketing and Sales understand and articulate how those features solve the prospects’ problems.
To turn a prospect into a customer, we must show we understand their problems, have a solution for them, and our solution is their best choice among all their alternatives.
Marketing depends on product management for segmentation and positioning knowledge.
Sales depends on product management for discovery and qualification questions, and competitive insights.
The "demo-ers" need product management's guidance on how to show our solution in action.
Sales and marketing needs excellent product knowledge to find good leads, qualify them, and share your product's value.
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