My last post was basically the highest level guidance possible about market discovery, including a litmus test for assessing your process. But I didn’t go into the actual steps for doing it. I’m not going to do that in this post either. Instead, I’ve got a few good sources and suggestions for guidance on how to do it.
Lots of people have put out lots of guides on how to find and validate market problems. Or, as they often put it, how to “find a product idea.”
Most of these guides are about finding new market problems to solve as a startup. But the techniques are equally valuable if you need to find new features for an existing product, or come up with new products to augment your product portfolio.
I hope you find some of these links valuable and interesting for helping you find and validate market problems that you can solve with your startup, or your corporation.
Your host and author, Nils Davis, is a long-time product manager, consultant, trainer, and coach. He is the author of The Secret Product Manager Handbook, many blog posts, a series of video trainings on product management, and the occasional grilled pizza.
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