I’m going to stick with Danny Kahneman, author of Thinking Fast and Slow.
Why?
Because he’s a celebrity and a Nobel prize winner, and because so much of what he discovered applies to stuff I work on.
Persuasion, meaning, value… all impacted by his work.
Or should I say, all my ability to communicate about those things, or use them as tools, all informed by his research with Amos Tversky.