The Secret Product Manager Handbook
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Writing For Product Managers: Readability Is More Persuasive

In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version. In this post I’m going to show how I use Hemingway. (In my upcoming writing course I’ll give a video demonstration of Read More

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10 Writing Tips For Product Managers

I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up. These tips will help you make your product management writing more persuasive, easier to read, more engaging, and more effective overall. Some of the Read More

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The Value Inequality – The Real Meaning Of “Customer Value”

Cost Plus Pricing = No Good People sometimes ask me “how should I price my product?” so I Googled it. I found a LOT of blog posts about pricing. A surprising number recommend “cost plus” pricing. How much does it cost to make your product? How much do you have to sell it for to Read More

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What Will Product Management Be Like In 5 Years?

Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. I quickly responded then. And realized later it would also make a good blog post. To understand the future of product management I started from the “present” of product management. Where are we now in the Read More

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Product Management And Fear – Three More Powerful Creative Blockbusters

Product management is a multidisciplinary activity. All of our work has a technical aspect, a creative aspect, such as the UI, a marketing aspect, the sales aspect. And this gives you powerful tools to unblock your creativity.

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Mental Models for Product Managers – Part 2

In part 1 I introduced mental models and some reasons they are important. And I provided a few “general purpose” examples. In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key Read More

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A Toolset For Getting Unstuck When Your Creativity Is Blocked

Getting stuck, getting unstuck We product managers are inventing stuff most of the time. Whether it’s new features, or designs, or go to market materials, or just making decisions. And that means we are going to have creative blocks. A lot. That is, except for those times when we can steal stuff from others. Unfortunately, Read More

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Mental Models for Product Managers – Part 1

The importance of mental models There’s been an explosion – at least in my feed – of folks talking about the importance of having a lot of good mental models to help you make better decisions. A lot of this goes back to a talk by Charlie Munger at USC Business School in 1994. He’s Read More

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Selection Criteria for Product Management Tools

Like many product managers, I’m always looking at the various product management tools available, to see which ones would help me do my job. Tools For What We Do If you’re like me, you deal with all kinds of different information, on a day-to-day basis, as a product manager: Customers – finding their problems and Read More

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2016 – More Hardcore Product Management Ahead

In 2015 I wrote a lot about the ROI of being a more effective product manager. For 2016, I’m going to focus on a) systems, and b) deliberate practice to help me – and my audience – become more effective product managers.

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