Hello Fellow Project Product people! On this page you'll find a few interesting and useful links.

​To buy The Secret Product Manager Handbook

​The easiest way to buy the book is via the Amazon link below. If you are interested in buying five or more (i.e., for your team), it's best to buy directly from me - I'll give you a good discount.

PDFs of my conference slides

The link below opens a download page with an opt-in to my mailing list.

  • (​Coming soon, sorry!)

​A selection of useful articles

3 Simple Steps To Make Your Customer Stories 10x Better 2

3 Simple Steps To Make Your Customer Stories 10x Better

How To Accelerate Sales With Great Storytelling In my articles about go to market, I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you

​Read More
Sales Team Missing Quota? It’s Not Their Fault 4

Sales Team Missing Quota? It’s Not Their Fault

Successful customers, quality product, but bad sales When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers for our project management solution. The product worked well – although it was a bit long in the tooth – and we had a good lead

​Read More
This Framework Gives You Product Management Super Powers 6The full framework – core and supporting components.

" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" alt="" height="762" width="1262" srcset="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full.png 1262w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-150x91.png 150w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png 300w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-768x464.png 768w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png 1024w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-50x30.png 50w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-250x151.png 250w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-166x100.png 166w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-331x200.png 331w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-248x150.png 248w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-765x462.png 765w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-783x473.png 783w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-939x567.png 939w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-272x164.png 272w" sizes="(max-width: 1262px) 100vw, 1262px">

This Framework Gives You Product Management Super Powers

Breakthrough! The Secret Product Management Framework Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. We then guide the creation of solutions to the

​Read More
The Secret Product Management Framework 9The full framework – core and supporting components.

" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" alt="" height="762" width="1262" srcset="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full.png 1262w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-150x91.png 150w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png 300w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-768x464.png 768w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png 1024w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-50x30.png 50w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-250x151.png 250w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-166x100.png 166w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-331x200.png 331w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-248x150.png 248w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-765x462.png 765w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-783x473.png 783w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-939x567.png 939w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-272x164.png 272w" sizes="(max-width: 1262px) 100vw, 1262px">

The Secret Product Management Framework

One of the most challenging questions about product management has been – in my experience – “What is Product Management?” In this post, I share a simple model or framework to answer this question. I talk about this model with lots of people, but I’ve never explicitly written it down in a post. I’ve found

​Read More
Finding goo problems to solve is the most important thing you can do to make money

Finding and Validating Market Problems – Key Themes

For the past few posts I’ve been beating the drum on “finding and validating market problems.” Market discovery – to find problems worth solving – is the most important thing that product managers do if they want to make a lot of money. I gave you an explanation of why it’s so important, a self-assessment,

​Read More
Engage your prospect's emotions with stories of customers achieving personal goals

Don’t Just Use Social Proof – Make Sure It’s Personal

Social proof is great, but it’s best when it focuses on how your customers achieved personal goals (emotionally engaging), not just business goals (not emotionally engaging).

​Read More
3 Simple Steps To Make Your Customer Stories 10x Better 11

3 Simple Steps To Make Your Customer Stories 10x Better

How To Accelerate Sales With Great Storytelling In my articles about go to market, I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like me, maybe you

​Read More
Sales Team Missing Quota? It’s Not Their Fault 13

Sales Team Missing Quota? It’s Not Their Fault

Successful customers, quality product, but bad sales When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers for our project management solution. The product worked well – although it was a bit long in the tooth – and we had a good lead

​Read More
This Framework Gives You Product Management Super Powers 15The full framework – core and supporting components.

" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" alt="" height="762" width="1262" srcset="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full.png 1262w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-150x91.png 150w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png 300w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-768x464.png 768w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png 1024w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-50x30.png 50w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-250x151.png 250w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-166x100.png 166w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-331x200.png 331w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-248x150.png 248w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-765x462.png 765w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-783x473.png 783w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-939x567.png 939w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-272x164.png 272w" sizes="(max-width: 1262px) 100vw, 1262px">

This Framework Gives You Product Management Super Powers

Breakthrough! The Secret Product Management Framework Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. We then guide the creation of solutions to the

​Read More
The Secret Product Management Framework 18The full framework – core and supporting components.

" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" alt="" height="762" width="1262" srcset="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full.png 1262w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-150x91.png 150w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png 300w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-768x464.png 768w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png 1024w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-50x30.png 50w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-250x151.png 250w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-166x100.png 166w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-331x200.png 331w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-248x150.png 248w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-765x462.png 765w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-783x473.png 783w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-939x567.png 939w, https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-272x164.png 272w" sizes="(max-width: 1262px) 100vw, 1262px">

The Secret Product Management Framework

One of the most challenging questions about product management has been – in my experience – “What is Product Management?” In this post, I share a simple model or framework to answer this question. I talk about this model with lots of people, but I’ve never explicitly written it down in a post. I’ve found

​Read More
Finding goo problems to solve is the most important thing you can do to make money

Finding and Validating Market Problems – Key Themes

For the past few posts I’ve been beating the drum on “finding and validating market problems.” Market discovery – to find problems worth solving – is the most important thing that product managers do if they want to make a lot of money. I gave you an explanation of why it’s so important, a self-assessment,

​Read More
Engage your prospect's emotions with stories of customers achieving personal goals

Don’t Just Use Social Proof – Make Sure It’s Personal

Social proof is great, but it’s best when it focuses on how your customers achieved personal goals (emotionally engaging), not just business goals (not emotionally engaging).

​Read More

About the author 

nils

Your host and author, Nils Davis, is a long-time product manager, consultant, trainer, and coach. He is the author of The Secret Product Manager Handbook, many blog posts, a series of video trainings on product management, and the occasional grilled pizza.


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