Hello Fellow Project Product people! On this page you'll find a few interesting and useful links.
To buy The Secret Product Manager Handbook
The easiest way to buy the book is via the Amazon link below. If you are interested in buying five or more (i.e., for your team), it's best to buy directly from me - I'll give you a good discount.
- Amazon link for The Secret Product Manager Handbook.
- Buy The Secret Product Manager Handbook in bulk.
PDFs of my conference slides
The link below opens a download page with an opt-in to my mailing list.
- (Coming soon, sorry!)
A selection of useful articles
How To Accelerate Sales With Great Storytelling
3 Simple Steps To Make Your Customer Stories 10x Better In my articles about go to market, I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like
Sales Team Missing Quota? It’s Not Their Fault
Successful customers, quality product, but bad sales When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers for our project management solution. The product worked well – although it was a bit long in the tooth – and we had a good lead
The full framework – core and supporting components.
" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" tabindex="0" role="button" > This Framework Gives You Product Management Super Powers
Breakthrough! The Secret Product Management Framework Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. We then guide the creation of solutions to the
The full framework – core and supporting components.
" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" tabindex="0" role="button" > The Secret Product Management Framework
One of the most challenging questions about product management has been – in my experience – “What is Product Management?” In this post, I share a simple model or framework to answer this question. I talk about this model with lots of people, but I’ve never explicitly written it down in a post. I’ve found
Finding and Validating Market Problems – Key Themes
For the past few posts I’ve been beating the drum on “finding and validating market problems.” Market discovery – to find problems worth solving – is the most important thing that product managers do if they want to make a lot of money. I gave you an explanation of why it’s so important, a self-assessment,
Don’t Just Use Social Proof – Make Sure It’s Personal
Social proof is great, but it’s best when it focuses on how your customers achieved personal goals (emotionally engaging), not just business goals (not emotionally engaging).
How To Accelerate Sales With Great Storytelling
3 Simple Steps To Make Your Customer Stories 10x Better In my articles about go to market, I always mention the importance of “customer stories.” These stories are a critical component of the knowledge that product management can provide to sales and marketing and sales engineers to help ensure sales success. But, if you’re like
Sales Team Missing Quota? It’s Not Their Fault
Successful customers, quality product, but bad sales When I started as the Director of Product Management at my last company, they had a lot of successful and enthusiastic customers for our project management solution. The product worked well – although it was a bit long in the tooth – and we had a good lead
The full framework – core and supporting components.
" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" tabindex="0" role="button" > This Framework Gives You Product Management Super Powers
Breakthrough! The Secret Product Management Framework Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. We then guide the creation of solutions to the
The full framework – core and supporting components.
" data-medium-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-300x181.png" data-large-file="https://secretpmhandbook.com/wp-content/uploads/sites/13/2017/08/Secret-Product-Management-Framework-Full-1024x618.png" tabindex="0" role="button" > The Secret Product Management Framework
One of the most challenging questions about product management has been – in my experience – “What is Product Management?” In this post, I share a simple model or framework to answer this question. I talk about this model with lots of people, but I’ve never explicitly written it down in a post. I’ve found
Finding and Validating Market Problems – Key Themes
For the past few posts I’ve been beating the drum on “finding and validating market problems.” Market discovery – to find problems worth solving – is the most important thing that product managers do if they want to make a lot of money. I gave you an explanation of why it’s so important, a self-assessment,
Don’t Just Use Social Proof – Make Sure It’s Personal
Social proof is great, but it’s best when it focuses on how your customers achieved personal goals (emotionally engaging), not just business goals (not emotionally engaging).