You know, we all want our customers to love our product – how do we make that happen?
The other day someone asked me “how do I position my new enterprise software product for each of the three buyer types – user, buyer, and decider?” We had a half-hour discussion about this. It boiled down to a set of ideas, some of which I’ve talked about on the blog already, that comprise a powerful set of tools to help you think through your product offer, value proposition, and positioning.
@seriouspony successful apps embed tons of domain knowledge behind the scenes so knowledge and habits aren't required
— Nils Davis (@NilsDavis) October 24, 2013
These five key ideas will help you validate your product idea, ensure customers love your product, and beat competitors.
Your host and author, Nils Davis, is a long-time product manager, consultant, trainer, and coach. He is the author of The Secret Product Manager Handbook, many blog posts, a series of video trainings on product management, and the occasional grilled pizza.
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