The Secret Product Manager Handbook
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Category Archives for Product Management

Customers Don’t Buy Capabilities, They Buy Knowledge

Knowledge is power Most of our tools and applications deliver capabilities, but users and buyers are always hoping that what they’re buying is knowledge. Knowledge of how to do the job. How to do the job faster, or with fewer errors, or with better outcomes. If we don’t put the knowledge in, the our users Read More

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This New Template Helps You Write Better Product Requirements

Effective Communication is Challenging Product managers tell me – and the people managing product managers tell me – that one of their biggest challenges is communicating with the development team. People complain about: Developers being poorly motivated, or having a bad attitude about what you want them to build Getting the “wrong thing” from the Read More

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The Secret Product Management Framework

One of the most challenging questions about product management has been – in my experience – “What is Product Management?” In this post, I share a simple model or framework to answer this question. I talk about this model with lots of people, but I’ve never explicitly written it down in a post. I’ve found Read More

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Writing For Product Managers: Readability Is More Persuasive

In my Writing Tips for Product Managers post I suggested making your writing more readable. I mentioned a tool I use called Hemingway. It has both a Mac app and an online version. In this post I’m going to show how I use Hemingway. (In my upcoming writing course I’ll give a video demonstration of Read More

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10 Writing Tips For Product Managers

I’ve started working on an online course on “writing for product managers.” It will come out in the next few months. In the process, useful tips about writing keep popping up. These tips will help you make your product management writing more persuasive, easier to read, more engaging, and more effective overall. Some of the Read More

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The Value Inequality – The Real Meaning Of “Customer Value”

Cost Plus Pricing = No Good People sometimes ask me “how should I price my product?” so I Googled it. I found a LOT of blog posts about pricing. A surprising number recommend “cost plus” pricing. How much does it cost to make your product? How much do you have to sell it for to Read More

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What Will Product Management Be Like In 5 Years?

Earlier this year Janna Bastow of ProdPad put out a call for opinions on the future of product management. I quickly responded then. And realized later it would also make a good blog post. To understand the future of product management I started from the “present” of product management. Where are we now in the Read More

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Product Management And Fear – Three More Powerful Creative Blockbusters

Product management is a multidisciplinary activity. All of our work has a technical aspect, a creative aspect, such as the UI, a marketing aspect, the sales aspect. And this gives you powerful tools to unblock your creativity.

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Mental Models for Product Managers – Part 2

In part 1 I introduced mental models and some reasons they are important. And I provided a few “general purpose” examples. In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key Read More

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A Toolset For Getting Unstuck When Your Creativity Is Blocked

Getting stuck, getting unstuck We product managers are inventing stuff most of the time. Whether it’s new features, or designs, or go to market materials, or just making decisions. And that means we are going to have creative blocks. A lot. That is, except for those times when we can steal stuff from others. Unfortunately, Read More

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