Doh! [Palm to forehead] There were two big problems with my post yesterday on the Overt Benefit of product management tools. First, I buried the lead (or “lede”). But worse, I was wrong – my first cut at an Overt Benefit for product management tools was, in retrospect, way off the mark. Here’s what I should have written:
The real benefit for me of a product management tool is that it captures all the information I need to do my job, including all its relationships, so that I don’t have to remember it all (or reconstruct it each time), so it becomes an enterprise asset, and so I can use it for analysis and reporting.
There are three key points I want to make about this:
I also want to point out that my two posts, yesterday and today, reflect a common occurrence in product management and innovation. I have a great idea for a solution to a problem, I make a first cut at a solution or a statement about the idea, and then I go home. The next morning in the shower, or after talking to other people about the idea, or just after further thought, I realize that my original idea or solution was wrong, not good enough, partial, or otherwise not ready for prime time. This is valuable! I’d rather have the right answer, even though it’s embarrassing to state a wrong answer first.
So another Overt Benefit I’d like from a product management tool is this:
Don’t punish me for changing my ideas.
Your host and author, Nils Davis, is a long-time product manager, consultant, trainer, and coach. He is the author of The Secret Product Manager Handbook, many blog posts, a series of video trainings on product management, and the occasional grilled pizza.
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