What is the most important problem that our customers, or the people we want to sell to, are having – that we can solve?
This is the fundamental question we PMs have to keep asking ourselves (and our customers/market).
Ideally what we’d do is prioritize solving that problem. And then, if we have capacity left over, we ask, “what’s the second most important problem that our customers, or the people we want to sell to, are having – that we can solve?”
And then we prioritize solving that second problem. We keep doing this until we run out of resources.
Then we do it all again.
There are of course lots more details – how much of that #1 problem do we solve? Do we get it to MVP state? To V1.0 state? To highly polished state? The answer to this question depends on a few things:
It’s hard to live with this approach on a day-to-day basis, but it’s really what we should be doing.
And the roadmap is then just a list of the problems we’ll be solving over time – The roadmap is then just a list of the problems we'll be solving over time. #prodmgmt Click To Tweet – (subject to change, of course, as the problems customers face change.)
Your host and author, Nils Davis, is a long-time product manager, consultant, trainer, and coach. He is the author of The Secret Product Manager Handbook, many blog posts, a series of video trainings on product management, and the occasional grilled pizza.
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